The Woldmeer is an attractive recreational lake and one of the cleanest waters in the Netherlands, which has a lot to offer in all seasons. You can walk, cycle, swim, sail and sail. And in winter of course ice skating! Bureau Meerstad asked Studio Plakband to create a campaign that shows how relaxed Woldmeer is. How families, individuals and water sports enthusiast can relax at Woldmeer. So we found ourselfs some mermaids, a yoga sup-specialist and a bathtub to created the most relaxed place of Groningen. Together with a great team of creatives and the sublime photographer Tryntjse Nauta we created the campaign called "The mood of Woldmeer" (De sfeer van Woldmeer).