The Woldmeer is an attractive recreational lake and one of the cleanest waters 
in the Netherlands, which has a lot to offer in all seasons. You can walk, cycle, 
swim, sail and sail. And in winter of course ice skating! 

Bureau Meerstad asked Studio Plakband to create a campaign that shows how relaxed 
Woldmeer is. How families, individuals and water sports enthusiast can relax at 

So we found ourselfs some mermaids, a yoga sup-specialist and a bathtub to created 
the most relaxed place of Groningen. Together with a great team of creatives and the
sublime photographer Tryntjse Nauta we created the campaign called 
"The mood of Woldmeer" (De sfeer van Woldmeer).