The city center of Groningen is getting prepared for the future! A city that’s attractive, easy reachable and hospitable for its visitors, inhabitants and people that work here. For families with children and for eldery people. A better, prettier and healthier city centre for everyone. Especially the pedestrians get more space than they have now. The majority of projects will be ready in 2021. The projects are executed under the title: Binnenstad 050 – ruimte voor jou (City centre 050 – space for you).
Studio Plakband won the pitch of this large project. The pitch consisted of: developing a visual identity, campaign and slogan. Thanks to an original presentation, a surprising campaign with a pinch of humor, we get to to execute this project for 5 years.
We are extremely proud that we got to do the communication around this huge project and will be surprising the Groningers with creative content and guerilla marketing. Keep an eye on this!