Studio Plakband developed the bold campaign: ‘Fietsaso’ (antisocial biker). A campaign aiming for awareness in the city amongst parking your bike correctly rather than just dumping it anywhere on the streets.

Too many incorrectly parked bikes tend to create impediment on many streets of Groningen. This leads to poor accessibility, unsafe situations and messy streets. In Groningen, bikecity, that can be better and must be better. This’ll lead to more space for the pedestrians (that we all are in the end).

So don’t be a ‘fietsaso’ and place your bike properly and not on wrong and unsave places like blind-guided strips, benches or in the middle of the sidewalk. Just look around a little and pick a good, safe spot. The centre of Groningen will be more attractive for everyone.